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It’s a new season for Double Up Food Bucks program

Field & Fork Network has kicked off the fourth season of its Double Up Food Bucks program, designed to increase access to fresh, healthy foods for low-income consumers by matching federal food assistance benefits dollar-for-dollar, up to $20 per day.

The new season will include more than 90 sites across 11 Western New York counties and will include the cities of Buffalo, Niagara Falls and Rochester.

Continued expansion will also add year-round markets, more seasonal farmers markets, mobile markets and healthy corner stores.

Earlier this month, Sen. Kirsten Gillibrand, D-N.Y., visited the REAP Olean Farmers' Market – a Double Up Food Bucks site – to speak out against proposed cuts to the Supplemental Nutrition Assistance Program (SNAP), which helps cover costs of the program.

Double Up Food Bucks benefit customers, local taxpayers and the health care system when healthier eating choices are made, its advocates say.

For more information, including a map of participating markets, visit


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