Labatt USA's decision to join with Buffalo Niagara River and adopt the cleanup of Buffalo River corridor as a voluntary corporate project is elemental.
The first ingredient in Labatt Blue's pilsner is water.
Labatt and Riverkeeper will join forces four times over the next four months on community cleanup and restoration events in Buffalo, including Saturday at Seneca Bluffs Habitat Restoration Site, Times Beach on the city's Outer Harbor, the South Park Bog Garden and La Salle Park, the company announced.
Volunteers will be taught about environmental stewardship and will pull out invasive plants, pick up trash and plant trees and native plants.
“We’re always looking to measure and reduce the environmental impacts we have on our community,” said Lisa Texido, brand manager for the Labatt Family.
Texido added: “By partnering with Buffalo Niagara Riverkeeper, we can roll up our sleeves and pitch in around the Buffalo River corridor and local waterways while creating a ripple effect and allowing our community to help support the effort."
Other Saturday events are planned for Aug. 19 at Seneca Bluffs and Times Beach; Sept. 16 at Seneca Bluffs, Times Beach and the mouth of Scajaquada Creek; and Oct. 21 and Seneca Bluffs and Times Beach, Labatt officials said.
Volunteers can register on line at http://bnriverkeeper.org/cleanup/.