Redlinski Meats plans to get into the food truck marketplace, with the retrofitting of an independent truck that joined the market last year.
Chris Walter's Das Wafel, a gastropub-themed truck, will be rebranded this fall. The truck will become a mobile kitchen serving Redlinski's hot dogs, kielbasa and more, Walters said.
The truck, which will probably be called the Redlinski Meat Wagon, should be ready by October. Das Wafel will continue dishing up French toast, waffles, bacon and specials such as Reuben waffles until then, Walters said.
The truck also will serve as a mobile auxiliary Redlinski's depot at key times, such as Dyngus Day, Christmas and Easter. The Meat Wagon will be selling popular items such as bags of fresh and smoked sausage and half hams at locations like outside the Redlinski plant, near the Broadway Market, Walters said.
The fourth-generation meat company, started in 1947 at the Broadway Market, closed its stall there in 2002. The company's Cheektowaga store, 1585 Walden Ave., is its center of retail operations.
In a food truck world divided between independent entrepreneurs and brand extenders for pre-existing businesses, the brand extenders seem to have an easier time succeeding, Walters said.
The former line cook realized a longtime goal by opening Das Wafel last year. Since then, at food truck events, he has found that trucks have "about 15 seconds" to catch a customer's eye. "Anything that has immediate brand recognition has an advantage."
He's already a fan of Redlinski's, using its sausage in Das Wafel's Abe Froman, a sandwich of spicy sausage, egg, shallot jam and cheese on a grilled cinnamon bun.
Catering gigs are also in the Meat Wagon's future, Walters said. "We're going to be bringing good hot dogs to the masses."
Send restaurant tips to email@example.com and follow @BuffaloFood on Instagram and Twitter.