The new Oishei Children's Hospital is about to get bright blue letters.
A crane next week will begin installing 8-foot-tall letters that will spell out the name of the 12-story hospital, which is slated to open on the Buffalo Niagara Medical Campus in November and replace Women's and Children's Hospital on Bryant Street.
Children from the hospital's Stone's Buddies organization will be among those getting a sneak peak of the letters Friday morning at Ulrich Signs in Lockport. The signage then will be shrink-wrapped and moved to Buffalo to be secured to the building's steel plating. Its wrap will be removed in the fall before the hospital opens.
The lettering will be across the top of the hospital and seen from Main Street along the north side of the hospital facing Canisius College. A second set of letters will be installed on the Ellicott Street side to be seen from the south.
"From a branding perspective, it's important that we do things right like signage and wayfinding," said Michael P. Hughes, Kaleida Health's senior vice president of public affairs and marketing. "Children's Hospital has been there on Bryant Street for 125 years, so you have generations of families who are used to that hospital on that campus. This is as much about marketing and branding, as about educating the public."