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The towels on the beach go round and round

Susan Martin

Of all the beach towels we have accumulated through the years – stripes, florals, dots and solids – we seem to have totally missed out on a recent trend.

Round beach towels. Our beach towels are all rectangular. Imagine that.

This week I spotted one in the July issue of Better Homes & Gardens magazine – a striped number priced less than $20 at “Doubles as a picnic blanket” the caption reads.

Then I received an email calling large round beach towels “the hottest new trend.”

I had questions. So did the coworkers who are fortunate to sit near me at such moments: “How big is it?” How do you place two of them close together like you do regular beach towels? “How do you fold it?”

Curious, I jumped online and learned some things.

First of all, let’s get the nickname straight: roundie. As in: “I had wanted a roundie for a very long time and before heading off to Hawaii last year, Hubby surprised me with one. I literally cried!” one blogger and roundie lover posted.

Roundie. Remember that.

Then I read about The Beach People – “the Original Roundie company.” The company was founded in the summer of 2013 by two sisters in the Northern Rivers of New South Wales, Australia, according to the website. Their first collection of round towels sold out in weeks.

Today, their “seaside luxe essentials” collection includes roundies that are 60 inches in diameter for $110 and petite roundies that are 40 inches for $79. Patterns and colors are inspired by earth and sea; tassels add a luxurious touch. Features include a “plush velour top for lounging and a terry reverse for drying.”

Photos show the roundies overlapped on the sand, used as a picnic blanket, worn as a shawl for a stroll on the beach. Suggestions for using the petite roundie at home include draping it over a chair for a pop of color, laying it flat as a play mat, placing it under a child’s teepee.

Last May, InStyle magazine praised round beach towels: “Not only do these well-rounded beauties offer a more generous surface area than the classic shape (ideal for picnicking and sharing with friends), but they are also super easy to spot amidst a sea of similarly shaped options.”

Now round towels from various brands are sold everywhere – online or in stores. Kohl’s. Target. Bed Bath & Beyond ...

It kind of makes your head spin, doesn’t it?

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