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Fisher-Price to cast children with special needs

Fisher-Price is looking for some very special child models.

The East Aurora toy maker will hold a casting call for children with disabilities aged 5 and younger at its professional photo studio, where marketing and advertising photos are taken. The casting call will take place from 10 a.m. to 3 p.m. June 17 at the company's headquarters, 636 Girard Ave.

The children will be provided wardrobe and styling, an on-set photo shoot, a printed picture to take home, five digital images and a coupon for the Fisher-Price store next door. To make an appointment, parents should email a candid photo of their child to, along with the child's name, birth date, parent's name and address, phone number and email address.

Fisher-Price is working with Changing the Face of Beauty, a non-profit that provides resources for inclusive advertising, to make its marketing more representative of all children. Fisher-Price has been recognized in the past for showcasing a child with Down Syndrome in its Little People Sit 'n Stand Skyway television commercial.

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