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Jack Eichel's latest assist is to Tim Hortons on 'Camp Day'

More often than not, the double-double came with a double take.

Yes, that was Jack Eichel handing over the coffee.

The Sabres’ star visited three Tim Hortons on Wednesday, helping the coffee giant raise money and celebrate its annual “Camp Day.” The chain will donate 100 percent of Wednesday’s profits from coffee and bracelet sales to the Tim Hortons Children’s Foundation and its seven camps for kids from low-income families.

Eichel spent time working the drive-through, chatting with guests at the counter and sitting with them as they sipped their double-cream, double-sugar drinks.

“I think they were just surprised more than anything,” Eichel said in the Tim Hortons on Big Tree Road in Orchard Park. “Friendly, as Buffalo people always are. It was kind of cool. I had done this before, but I had done it behind the register at the one in the HarborCenter. Just to be in the drive-through was a little bit different, a little more hectic. Things happen quicker, but it was fun. I enjoyed it.”

[PHOTO GALLERY: Eichel serves Tim Hortons coffee on Camp Day]

Eichel has a sponsorship deal with Tim Hortons. He flew in from Boston early Wednesday morning for the Camp Day appearances, and he’ll head home Wednesday afternoon.

“Obviously, for a great cause,” Eichel said. “An important day for Tim Hortons, which is an important partner of mine. I made an effort to be here and be doing this, and I think it’s awesome what they do. I think it says a lot about the Tim Hortons community to donate all that money to a good cause, for underprivileged kids to be able to do the things that they do.

“It’s great, and I’m just happy to be a part of it.”

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The Tim Hortons Children’s Foundation opened its first camp in 1975 with 200 children attending. This year, more than 20,000 kids will attend seven camps in the United States and Canada. Most of the funds are raised on Camp Day.

“Today is our Stanley Cup final,” said Jodi Bond, senior manager of communications for the foundation. “Camp Day is the most important day for the Tim Hortons Children’s Foundation. It’s the day that allows us at the foundation to do what we do and be able to provide life-changing camping experiences for kids from low-income families.

“We have activity at most of our Tim Hortons locations across Buffalo and across North America today. Every year it just gets bigger and better. The response from the guests and the enthusiasm from the team members and restaurant owners leading up to and on the big day, it’s fantastic.”

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