Niagara Falls tourism officials customarily say that their city draws 8 million visitors a year, but a new study may show the figure may be larger than that.
A consultant estimates 7.3 million Americans visited Niagara Falls last year. Longwoods International is still working on numbers for Canadian and other foreign tourists, said John H. Percy Jr., president of Destination Niagara.
"We've always talked about 8 million. Longwoods gave us 7.3 million domestic. You throw in international and Canada, we're probably well over 8 million visitors," Percy said.
He added that Longwoods' visitor profile study, currently in draft form, shows that the average length of a hotel stay in Niagara Falls last year was 2.3 nights, a figure that has been rising gradually in recent years. Keeping tourists in town longer has been a consistent goal of Niagara Falls officials.