Walden Galleria has a new breakout food star.
Dough Boyz, a purveyor of edible raw cookie dough, opened at the mall last Tuesday and has been drawing crowds ever since. Lines regularly snake outside the store and into the corridor and consist of as many as 300 people.
There are roughly a dozen flavors, including chocolate chip, peanut butter and red velvet. The dough is scooped like ice cream into cones and dishes.
Recipes use treated flour and exclude eggs, to make the dough safe to eat without baking. Dough Boyz is working on gluten-free, dairy-free and vegan recipes as well.
"I come from a big Italian family and I used to bake with my mom," said owner and Depew resident Joseph Francabandiero. "I was obsessed with eating the cookie dough."
To keep the lines moving quickly, people in the store are given their dough to eat while they wait to pay. Samples are taken out to the people in line. Even with hundreds of people in the queue, the store has been able to get people through in about 15 minutes.
"We want to keep everyone happy," Francabandiero said.
Dough Boyz scooped nearly 4,000 pounds of dough in two days last week. Right now, the dough is being made in a back room at the Galleria store, but Francabandiero plans to move production to a warehouse in Elma.
"I honestly didn't think we'd be moving that much dough," he said.
Fans will be excited to know that additional locations are in the works. Francabandiero is in talks to expand to the Fashion Outlets of Niagara Falls and to sell its dough at a yogurt shop coming to the University at Buffalo North Campus. Locations are also planned at the Eastview Mall in Rochester, Destiny USA in Syracuse, and the Crossgates Mall in Albany. It hopes to soon offer catering and online sales as well.
Dough Boyz at Walden Galleria is located on the second floor near Jack Astor's, to the left of Abercrombie & Fitch.