A couple thousand Kids Day volunteers dodged raindrops Tuesday morning as they hawked special editions of The Buffalo News to benefit Women & Children’s Hospital and other local children’s charities.
Officials and volunteers reported alternating sprinkles and downpours starting at daybreak, when many of the sellers hit the streets.
“When we have inclement weather like this, there often is a slight decline in sales, but we work on the sympathy factor,” said Lisa Cislo, Buffalo News promotions coordinator.
That means that when buyers see the tough conditions and the drenched volunteers, they often pay $5, $10 or even more for a single paper, Cislo added.
Tops Friendly Markets, the chief sponsor, also helps compensate for the tough weather by sending its sales associates onto street corners in full force and then selling the editions throughout the day inside its stores.
This year marked the 35th straight year of Buffalo News Kids Day. Since 1983, Kids Day contributions have totaled more than $4.6 million to help children across the region.
Last year the newspaper donated $111,000 to the children’s charities. Despite the rain, officials are hoping to top the $100,000 mark again.