WKBW-TV (Channel 7) quietly cut the morning program "AM Buffalo" in half recently, reducing it from a 60-minute program to 30 minutes.
It is filling the other 30 minutes with a show featuring viral videos, "Right This Minute," which has Channel 7's owner, E.W. Scripps Co., as one of the production companies.
The change came after Courtney Corbetta replaced Jon Summers on the program that also features veteran host Linda Pellegrino.
My initial thought was we should just be thankful no matter what the reason for cutting a program in half that carries segments with paid advertisers even if it has been on the air for almost 40 years.
But inquiring minds wanted to know why the show that premiered in 1978 was cut in half.
Channel 7 General Manager Michael Nurse said the station recently added an hour version of the program at 9 a.m. Saturday and added there are multiple program commitments in the fall "so a 30-minute version with a weekend hour works on multiple levels."
And what might those multiple levels be?
"It allows us to expand to the weekend, reaching a different audience than the weekday with existing resources and have additional programming options this fall," wrote Nurse.
It sounds like the Saturday morning version of "AM Buffalo" may once again delay the necessity of starting a weekend morning newscast.