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What's in a name? When it's Twisted Pickle, lots of pickles

On the far eastern edge of the Buffalo Niagara Medical Campus, the demand for pickles – yes, pickles – is on the uptick.

It's going down at the Twisted Pickle at the corner of Michigan Avenue and High Street, across from Roswell Park Cancer Institute.

That's where Jason Agro opened his sub and sandwich shop four years ago.

But he didn't start out with plans to be in the pickle business.

The Twisted Pickle at the corner of Michigan Avenue and High Street didn't start out as a pickle shop. (Karen Robinson/Buffalo News)

It all grew from when his business name was conceived.

One day, Agro and a few buddies aimlessly jotted down possible names for his sub shop and tossed them in a bucket. Hence – the Twisted Pickle name was born.

Staff had to learn how to make pickles. Today, the Twisted Pickle offers garlic, spicy and dill.

"We learned how to make three different types of pickles," Agro said, noting it gained in popularity ever since he introduced cases of pickles at the city's Italian Festival five years ago.

The daily demand for pickles keeps his work crew busy. Some days, Agro said, he sells right out of them.

"We have a following," Agro said while balancing lunch orders and deliveries on a recent Wednesday. Then the pickle cycle starts up again to make fresh ones. It takes 10 days from start to finish to make fresh batches of pickles.

He never thought four years ago when he started his sandwich shop that his eatery would trip a small business within his main business.

"But we do sell more food than pickles," Agro said, grinning.

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