Certain Wegmans shoppers might have felt like they hit the lottery Monday when the grocer flooded their inbox with what appeared to be more than $200 worth of coupons.
But it was a system glitch that sent duplicate emails to Wegmans Shopper's Club members, some as many as 25 times. The emails notified customers about $9 in digital coupons available on the company's app that could be used on things such as produce and meat. Though some shoppers received the email multiple times, they'll only be able to redeem each digital coupon once for each item.
Wegmans discovered the problem quickly, when employees and customers began alerting the company to the problem. The digital marketing team was able to stop the flurry of emails before they finished being sent to all of Wegmans' customers.
The company apologized via email and social media.
We’re excited about digital coupons, but that’s not why we sent so many emails to some customers. It was a system glitch and we apologize.
— Wegmans Food Markets (@Wegmans) April 3, 2017
"Customers took it all in stride," said Michelle Mehaffy, a spokeswoman for Wegmans. "There were plenty of great comments on Twitter and Facebook."
@Wegmans I thought you just really really liked me. I like you.
— Kara Murphy (@karamurphy) April 3, 2017
@Wegmans I can never stay mad at you
— Ryan Kominiarek (@BootsMcGavin) April 4, 2017