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Penn Dixie designs new logo and shortens its name

You can call it Penn Dixie, and you can call it a fossil park, but don't call it a Paleontological & Outdoor Education Center any more.

The Hamburg fossil quarry has changed its name to the Penn Dixie Fossil Park & Nature Reserve, the Hamburg Natural History Society has announced.

“We’re retaining ‘Penn Dixie’ and aligning our branding more closely with our primary asset -- our fossil park,” Executive Director Phil Stokes said. “Plus, ‘fossil park’ is a lot easier to say than ‘paleontological center’ -- and I’m a geologist.”

Staff and board members of the society started talking about a shorter, simpler name last June. Gerald “Jake” Burkett, a high school volunteer, created preliminary logo designs while researching other fossil parks in the U.S., and Jim Bitten of 44CommunicationDesign refined the logo and created a new conceptual presentation and color palette for the society, according to Stokes.

"It gets to the core of what Penn Dixie is all about," society board president Jim Eiseman said.

Penn Dixie is ranked as the No. 1 fossil park in the United States and visitors come to uncover trilobites, brachiopods, crinoids, and corals that lived in a shallow ocean 380 million years ago.

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