Businesses looking for some creative juice in solving problems or improving their performance may want to tap into the new i4 Studio starting up on the Buffalo Niagara Medical Campus.

The i4 Studio, a creative thinking hub at the Innovation Center on the campus, officially launches today. The kickoff event is expected to draw 200 people from 5 to 7 p.m. at the center, 640 Ellicott St.

The studio - a collaboration with the International Center for Studies in Creativity within SUNY Buffalo State College - applies creative thinking tools and processes to generate ideas, creative problem solving, strategic planning and business modeling. It is the first such one in Buffalo.

Those attending the launch party have the opportunity to meet studio directors, tour the studio space, learn about programs and services and enjoy networking opportunities.  The event is full and registration is closed.

To learn more about i4 Studio, check out

Lab offerings include include private consultation to define and address challenges, comprehensive programs to learn the creative problem-solving process for improving personal or professional performance and intensive workshops employing “trained brains” – industry experts and those trained to help facilitate problem resolution. Programs also will be available for entire teams focused on strategic planning and team building.

Fees for the lab's services, which are geared toward entities on the medical campus but will be open to other businesses, start at $49.

The concept for i4 Studio came about through collaboration between Vic Nole, director of business development for the campus; and Roger Firestien, a senior faculty member of the International Center for Studies in Creativity. The medical campus team will provide administrative oversight and business development resources. Nole and Firestien will serve as co-directors of i4 Studio.