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Not Honeycrisp, it's Pazazz. Buffalo gets sneak peek of new apple

Western New Yorkers will get a sneak peek at a new variety of apple, a year before it will be distributed nationally.

Pazazz, a descendant of the Honeycrisp apple, is described as tasting sweet yet tart and having a crisp crunch like its parent. In development for nine years, Pazazz is harvested in late fall but designed to reach peak flavor in January and February. Created by Honeybear Brands in Minnesota, the apple is grown in New York state as well as in Washington, Nova Scotia and along the Mississippi River Valley.

The so-called "winter apple" is in stores now.

Buffalo was among the handful of markets to get a sneak peek at the new fruit because they "really know their apples," according to Don Roper, Honeybear vice president of sales and marketing. The company is soliciting feedback about the apples from retailers and consumers before the apple fully matures and hits the market in 2018.

email: schristmann@buffnews.com

 

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