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43North offering UberPITCH event Wednesday

It's not too late to get your pitch in today for a new startup in the the latest 43North event for business entrepreneurs.

43North has teamed up with UberPITCH from 11 a.m. to 3 p.m., with several drivers carrying different  investors around from New York City and Buffalo around the Queen City to listen to quick pitches by would-be entrepreneurs.

The top pitches heard throughout the day will be narrowed down and invited to do a live "pitch" again at 6 p.m. at dig at The Innovation Center at 640 Ellicott St. on the Buffalo Niagara Medical Campus for the final round. The big carrot is a $5,000 cash prize to be announced tonight.

During the four-hour run today, riders will get seven minutes to pitch their business ideas and receive feedback. Investors riding around in Uber cars are from a variety of companies, including Rand Capital, Armory Square Ventures and Z80 Labs.

Entrepreneurs can use the Uber app in that four-hour timeframe to request a ride anywhere in Buffalo proper whether it is from their home, dorm, office or co-working space. Rides are on a first-come, first-serve basis. Investors will listen to business ideas from any industry.

Shortly after 3 p.m., the top three entrepreneurs  will be notified to present again this evening.

At the end of the day, 43North will notify entrepreneurs identified with the top three pitches, who will then face off in a final round tonight competing for the $5,000 award.

The evening event is free and open to the public, as well as entrepreneurs who pitched their ideas throughout the day.

The Uber-sponsored contest comes as the company wages an intense lobbying effort to legalize rail-sharing services in Upstate New York. Read more about its lobbying efforts in this December story by Tom Precious: Uber, Lyft wage intense, behind-the-scenes campaign.



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