Firefly Cupcakes, a popular bakery at 700 Main St. in East Aurora, closed Saturday.
"I have made the incredibly difficult decision to close Firefly Cupcakes," owner Wendy Egloff wrote on the company's website. "Thank you for being so supportive over 6 and a half years."
The company had also expanded to a second location at 1008 Elmwood Ave. in the former Zillycakes storefront in 2013. That location closed a short time later.
Egloff and Firefly Cupcakes appeared on the Cooking Channel in 2015 in a bake-off game show called "Sugar Showdown."
The bakery's equipment is scheduled to be auctioned off by Cash Realty & Auctions Jan. 25.
Customers with outstanding orders will be contacted directly, Egloff said.