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Joseph Iorio, food broker


April 28, 1920 - Dec. 10, 2016

Joseph Iorio of Williamsville, died Dec. 10, in Amherst following a long illness. He was 96.

Born in Youngstown, Ohio, Mr. Iorio moved with his family to Medina in 1927. He graduated from Medina High School.

During World War II, both of his brothers fought overseas and he remained stateside as a supervisior at the Curtiss-Wright plant, charged with the managing the installation of doors on the P-40. Here he met his late wife Dorothy, when she literally fell into his arms off one of those planes.

He later worked as a food broker finally opening his own company Jos. Iorio Co. Inc. Through his position as a food broker he introduced a number of retail and food service products to Western New York, such as Mountain Top Frozen pies, Yoo-Hoo Chocolate Drink and Italpasta.

He also owned and introduced the label for Old Dutch Country House chip dip to Western New York, a rival at the time to Bison chip dip. He worked with Tops Friendly Market's first store in Niagara Falls and Wegmans in the Rochester area, before they made it to the Western New York market.

Mr. Iorio was a member of the Grocery Manufacturers' Representatives Association.

He is predeceased by his wife of 63 years, the former Dorothy Janik, and is survived by his two sons, Paul and Mark.

A Mass of Christian Burial was held Dec. 13 at St. Leo the Great Roman Catholic Church.


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