The 30th Red Ribbon Campaign from Mothers Against Drunk Driving (MADD) begins Wednesday, said New York State Police.
As part of the effort, foot-long red ribbons will be distributed by New York State Thruway workers at various toll booths along the roadway. The ribbons are meant to be displayed on vehicles as a reminder to drive safely, especially during the holiday season when the use of alcohol increases, trooper said. The ribbons also remind drivers about the dangers of impaired driving, and how critical it is to keep buckled up and sober.
Service areas along the Thruway will provide complimentary coffee on New Year's Eve.
In 2015, 10,265 people died in drunk driving crashes throughout the country, said the National Highway Traffic Safety Administration. That translates into one life lost every 51 minutes.
MADD was established in 1980 to advocate safe driving and focus on the problems of drunk driving and underage drinking. The nationwide organization focuses on finding effective solutions to drunk driving and supporting those who have suffered its consequences.
For more information about MADD, please visit www.madd.org.