A sales and outbound call center operation will move into the first floor of The Buffalo News building next to Canalside early next year, bringing 70 jobs downtown as Buffalo's largest newspaper capitalizes on its prime real estate.
Inside Sales Team will lease 9,000 square feet of space on the first floor of the News' concrete-and-steel building at the corner of Washington and Scott streets, across from One Canalside and diagonal from HarborCenter. The sales company is relocating from its current home at the Tri-Main Center, at 2495 Main St.
The firm offers full-service sales and marketing support for clients, said President and General Manager Marijke Kemble. It has worked with over 150 companies since it was founded in 2010, according to its website.
The company plans to house its sales, marketing, recruiting and executive leadership in the new space, and expects to add at least 25 to 50 new jobs next year, Kemble said.
"We are very excited for our move," Kemble said. The move is expected in March. "We are working in earnest to get the space ready now."
The News in recent years has sought to lease out space in its headquarters building. Prior projects include a fifth-floor restaurant and a small retail kiosk at the building entrance on Washington Street. The News also provided first-floor space for technology incubator Z80 Labs for a while.
Constructed in 1973 in the Brutalist style of architecture, the five-story complex houses the paper's newsroom, advertising, circulation, marketing, distribution, administrative and executive staff, as well as the vast printing press operation in the rear building along Scott.
As the newspaper industry has changed in recent decades, and technology has made it more efficient, the News doesn't need as much space for its smaller operations and staff.
"As our business needs are changing we have more available space in this building. At the same time, the Canalside area is becoming a very desirable location for companies to have a presence," said Carol Horton, vice president of marketing and public relations for The News. "It’s a win-win scenario for The Buffalo News to engage in this new revenue stream of leasing our available space."
The News has used Hunt Real Estate Corp. to market up to 60,000 square feet of available space, including the ground-floor office space in the lobby, as well as potentially the entire fourth floor and part of the fifth floor. At least one professional services firm and a high-end restaurant have previously looked at portions of the space, but Horton said there are no other leases in the pipeline right now.