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Say hello to Greenery, Pantone's 'Color of the Year'

It's that time of year again - no not THAT time of the year but the time that Pantone announces its 2017 Color of the Year. And it's a shade of green. Not Christmas green but a yellow-green called Greenery.

Pantone, which calls itself "the global color on authority," described Greenery in its press release as "a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew."

As a refresher, the 2016 Pantone Color of the Year was actually two colors - Serenity (baby blue) and Rose Quartz (light pink). But that was so last year.

“While Serenity and Rose Quartz, the PANTONE Color of the Year 2016, expressed the need for harmony in a chaotic world,” said Leatrice Eiseman, executive director of the Pantone Color Institute, “Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape. Satisfying our growing desire to rejuvenate, revitalize and unite, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose."

Eiseman continued: “The tangy yellow-green speaks to our desire to express, explore, experiment and reinvent, imparting a sense of buoyancy. Through its reassuring yet assertive vibrancy, Greenery offers us self-assurance and boldness to live life on our own terms, during a time when we are redefining what makes us successful and happy.”

Where you will see it: in fashion, home decor, architecture, tableware, packaging, well just about anywhere.

I personally like the color - especially with black and white. What about you? Time to turn a new leaf?






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