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Plan for 90-foot digital sign at RiverWorks rejected

RiverWorks partners Earl Ketry and Doug Swift plan to redesign and resubmit a proposal for a giant digital display sign on the side of their riverfront entertainment complex after the initial concept was rejected by the city Zoning Board of Appeals.

Ketry and Swift last month sought a variance to allow a 90-foot by 80-foot digital sign on the concrete grain elevator complex on the Buffalo River. The sign is one of the new features that they hope to introduce, including a rock wall, zipline, beer garden and other attractions at RiverWorks.

The zoning board unanimously determined the changes "would have a negative impact on the emerging neighborhood, and a negative impact on the grain elevator," according to an official summary of the meeting.

A RiverWorks official confirmed Thursday the owners will submit plans for a "re-engineered sign" after Jan. 1, although details were not final yet.

"We feel confident moving forward with the re-submission," said RiverWorks spokesman Sean Green.

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