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Niagara University creates new food marketing center

Niagara University’s College of Business Administration has launched a new Food Marketing Center of Excellence that will work closely with regional food industry leaders on research, internships and career opportunities for students.

The center is designed to enhance a new undergraduate degree in marketing, with a concentration in food and consumer packaged goods. The university recently created the degree to give students a unique and comprehensive career path to the growing food industry in Western New York and around the globe.

In addition to serving as a bridge between industry and students, the center will sponsor seminars and certifications in areas such as packaging, labeling, safety, regulation and service. It also will provide training in human resources, project management, social media marketing, data analytics, pricing, promotion and category management. Center members will have the opportunity to enhance their leadership skills, competencies and best practices.

The center and food marketing program both were established with guidance from regional food industry leaders, including Jamie McKeon, vice president of marketing for Rich Products Corporation; John Persons, president and chief operating officer of Tops Friendly Markets; Michael Keating, senior vice president for operations of Wegmans Food Markets; Robert Denning, president and chief executive officer of Perry’s Ice Cream, and the “Wing King” Drew Cerza.

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