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East Aurora nonprofit seeks family holiday gift donors

The Rural Outreach Center (ROC) in East Aurora seeks individuals, families, businesses and organizations to “adopt” a deserving family during the holiday season.

“This Christmas season we anticipate assisting 12 to 15 families who are actively pursuing their goals toward self-sufficiency,” ROC Executive Director Frank Cerny said in a news release. “Those receiving gifts this holiday season will be asked to make a contribution of some sort back to their community as part of the empowerment process. Virtually all participants in the program readily agree to do this as they too want to help others in some way. We call it the ‘pay-it-forward’ portion of the program.”

Families taking part compile generally modest gift requests including clothing and small toys which can be dropped off at the ROC, 730 Olean Road, the week of  Dec. 11. Distribution will be the weekend of Dec. 17-18. Those wishing to sponsor one or more families should contact the ROC as soon as possible at 240-2220.

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