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How the Bills rank (or don't rank) in NFLPA merchandise sales

Only six NFL teams failed to place anyone on the NFLPA’s new list of the top 50 players in officially licensed merchandise sales. The Buffalo Bills are one of them.

No Sammy Watkins.

No Tyrod Taylor.

No LeSean McCoy or Marcell Dareus or … Colton Schmidt.

The list covers NFLPA-related sales from March 1-Aug. 31 of 2016, or basically the period between the end of last season and the beginning of this one. The Jacksonville Jaguars, Baltimore Ravens, Kansas City Chiefs, San Diego Chargers and Detroit Lions were the other teams blanked.

The Dallas Cowboys – no surprise here – landed four players in the top 11. Wide receiver Dez Bryant is No. 1 overall. Quarterback Tony Romo checks in at No. 6, tight end Jason Witten at No. 10 and rookie running back Ezekiel Elliott at No. 11. No doubt Cowboys quarterback Dak Prescott will appear on the next list - with a bullet.

Seventeen quarterbacks made the top 50, including Miami’s Ryan Tannehill (No. 50) but excluding the likes of Baltimore’s Joe Flacco, the Jets’ Ryan Fitzpatrick, Philip Rivers of the Chargers – and Tyrod.

Somehow they failed to resonate with fans at a level comparable to Cleveland Browns defensive back Joe Haden –No. 47 in the ranking.

Rob Gronkowski is No. 7 on the NFLPA list. (James P. McCoy/Buffalo News)

Rob Gronkowski is No. 7 on the NFLPA list. (James P. McCoy/Buffalo News)

New England Patriots tight end and Western New York native Rob Gronkowski sits at No. 7, while Oakland Raiders DE/LB Khalil Mack, the former UB star, comes in at No. 18.

The NFLPA explains in its news release that the list is released quarterly via its licensing and marketing arm, NFL Players Inc., and is based on overall sales of all NFL player licensed products via online and traditional retail outlets as reported by more than 80 NFLPA licensees.

The ranking:

  1. Dez Bryant, WR, Dallas Cowboys
  2. . Tom Brady, QB, New England Patriots
  3.  Aaron Rodgers, QB, Green Bay Packers
  4. Russell Wilson, QB, Seattle Seahawks
  5. Odell Beckham, WR, New York Giants
  6. Tony Romo, QB, Dallas Cowboys
  7.  Rob Gronkowski, TE, New England Patriots
  8. Cam Newton, QB, Carolina Panthers
  9.  J.J. Watt, DE, Houston Texans
  10.  Jason Witten, TE, Dallas Cowboys
  11. Ezekiel Elliott, RB, Dallas Cowboys
  12. Antonio Brown, WR, Pittsburgh Steelers
  13. Von Miller, LB, Denver Broncos
  14. Derek Carr, QB, Oakland Raiders
  15. Todd Gurley, RB, Los Angeles Rams
  16. Luke Kuechly, LB, Carolina Panthers
  17. Amari Cooper, WR, Oakland Raiders
  18. Khalil Mack, LB, Oakland Raiders
  19. Richard Sherman, DB, Seattle Seahawks
  20. Clay Matthews, LB, Green Bay Packers
  21. Carson Wentz, QB, Philadelphia Eagles
  22. Jordy Nelson, WR, Green Bay Packers
  23. Teddy Bridgewater, QB, Minnesota Vikings
  24. Marcus Mariota, QB, Tennessee Titans
  25. Le’Veon Bell, RB, Pittsburgh Steelers
  26. Andrew Luck, QB, Indianapolis Colts
  27. Ben Roethlisberger, QB, Pittsburgh Steelers
  28. Navorro Bowman, LB, San Francisco 49ers
  29. Julian Edelman, WR, New England Patriots
  30. Jared Goff, QB, Los Angeles Rams
  31. DeAndre Hopkins, WR, Houston Texans
  32. Larry Fitzgerald, WR, Arizona Cardinals
  33.  Jameis Winston, QB, Tampa Bay Buccaneers
  34.  Eli Manning, QB, New York Giants
  35. Demaryius Thomas, WR, Denver Broncos
  36. Drew Brees, QB, New Orleans Saints
  37. Julio Jones, WR, Atlanta Falcons
  38. Alshon Jeffery, WR, Chicago Bears
  39. Jimmy Graham, TE, Seattle Seahawks
  40. A.J. Green, WR, Cincinnati Bengals
  41. Carlos Hyde, RB, San Francisco 49ers
  42. Eddie Lacy, RB, Green Bay Packers
  43. Jarvis Landry, WR, Miami Dolphins
  44. Brandon Marshall, WR, New York Jets
  45. Kirk Cousins, QB, Washington Redskins
  46. Adrian Peterson, RB, Minnesota Vikings
  47. Joe Haden, DB, Cleveland Browns
  48. Tyler Lockett, WR, Seattle Seahawks
  49. Kam Chancellor, SS, Seattle Seahawks
  50. Ryan Tannehill, QB, Miami Dolphins
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