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Not all 'pink' products support the breast cancer cause

Many companies promote the sale of pink products to increase their revenue stream and boost awareness during October, Breast Cancer Awareness Month. The consumer believes by purchasing pink products they are contributing money to fight breast cancer and to support education and research on the disease.

That isn’t always the case.

Breast Cancer Action, an advocacy group, has developed the “Think Before You Pink” Project to assist consumers in making decisions regarding the purchase
of “pink” products. The campaign challenges companies to state how much of the sale of their pink products goes directly to breast cancer organizations. They also challenge consumers to make educated decisions when purchasing pink products.

The Breast Cancer Network of WNY, in consortium with Breast Cancer Action, asks consumers to consider the following four questions when purchasing pink products:

1. Does any money from this purchase go to breast cancer programs?

2. What organization will get the money?

3. Is there a “cap” on the amount the company will donate?

4. What is the company doing to ensure that its products are not contributing to the breast cancer epidemic?

If you have any doubt about your pink purchase after answering these questions there are alternatives to supporting breast cancer efforts, said Rob Jones, executive director of the Breast Cancer Network of WNY.

There are several local organizations, including the network (, that provide, education, support and advocacy to the breast cancer community. Donating to these organizations ensures that your contribution works to address breast cancer locally.

If you would like to do your part to support breast cancer awareness month, please consider hosting a fundraiser or making a donation directly to a local breast cancer organization this month.


Twitter: @BNrefresh

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