Rams coach Jeff Fisher had a fourth quarter to forget that helped the Bills escape the Los Angeles Memorial Coliseum with a 30-19 win.
With 5:55 to go, the Rams had the ball on the Bills' 4-yard line, trailing by seven points.
Instead of going for the game-tying touchdown on their home field, Fisher's Rams went conservative and kicked a field goal on fourth-and-goal.
It was a sheepish move from a team that's lost even more games than the Bills since its 2002 Super Bowl loss. But Fisher opted to trust his defense, and it paid when the Bills gave the ball back after taking just 1:16 off the clock.
But the Rams' next drive was worse. A short completion, a run and an incomplete pass set them up with fourth-and-5 from their own 23. If there was a time to trust their defense, this was it.
Instead, the Rams ran a fake punt that fooled no one. Marquise Goodwin caught a touchdown pass three plays later that gave the Bills a two-possession lead that effectively put the game away.
Offense lags: The Rams' questionable play did a great job masking the deficiencies of the Bills' offense, which netted only 77 yards in the second half, including penalties. Tyrod Taylor completed just 12 of 23 passes for 124 yards in the game and went three-and-out on the key drive after the Rams' short field goal. He was arguably outplayed by Case Keenum, who threw two second-half picks to Nickell-Robey Coleman.