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What do the British know about Tim Hortons? Not much, BBC finds

Timbits and double-doubles may be part of the Western New York lexicon, but they are foreign terms in the original home of the English language.

As Tim Hortons prepares to expand into Great Britain, the Canadian coffee and doughnut shops that are ubiquitous around Buffalo have some brand-awareness issues to address across the pond.

The BBC went out on the streets of London to find out what people knew about Tim Hortons. Nobody had heard of the actual Tim Horton, the former Sabres player who started the franchise in 1964. Most hadn’t heard of Tim Hortons shops, either.

The term “Timbits” drew quizzical responses, with one young Brit confusing the doughnut holes with the dating app Tinder. Nobody knew that a “double-double” referred to a coffee with two creams and two sugars, though one person guessed it had something to do with coffee.

The Bills were able to earn some new fans on their voyage to London last year. We’ll see if Tim Hortons can do the same.


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