First Niagara Center, the downtown arena, officially became KeyBank Center on Monday.
KeyCorp acquired the naming rights to the arena in its deal to buy First Niagara Financial Group.
KeyCorp and Pegula Sports and Entertainment, in a joint press release, also announced that free Wi-Fi will be available for those attending games and other events in the 19,070-seat arena.
Also, a light-emitting diode (LED) lighting system will be be installed in the arena, which the companies said “will not only create an enhanced viewing experience at the venue, but it also more energy efficiant.”
Since May, crews have replaced the exterior and interior signange in the arena, as well as rebranded all of the ATMs.
The 200 level has been renamed the KeyBank Club and includes the KeyBank Lounge near the Harbour Club.
“We are enormously proud to be working with the Buffalo Sabres and the Pegulas to continue building on the great partnership these organizations enjoyed with First Niagara for many years,” said Gary Quenneville, KeyBank Upstate New York regional executive, in a statement.
Musical artist DJ Kool will perform at this year’s annual Party in the Plaza. To celebrate the Sabres season opener on Oct. 13, the performance will include DJ Kool’s “Let Me Clear My Throat,” the team’s official goal song selected by fans last season. The pre-game event will be free and open to the public, according to the release.