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Pasceri continues a trend of former broadcasters finding happiness off the air

Glad to see that former Channel 7 anchor Joanna Pasceri is happy in her new role as the public information officer for the Erie County District Attorney’s Office.

When I broke the story late last year that she was leaving local TV news and that Ashley Rowe was going to replace her as Channel 7’s main female anchor, I told Pasceri that she’d be happier out of the business.

I made that comment on the basis of past interviews with many former TV reporters and anchors who have left the business to go into public relations or retire. Almost without exception, everyone who leaves TV news is happier than they were while they were working in the business.

As Channel 2 reporter and weatherman Kevin O’Neill said Monday, night-time hours can take a toll on family life for people in TV news who work late shifts.

The list of happy campers includes former TV reporters and anchors Ellen Maxwell (Notarius), Lisa Flynn (Burton), Michele McClintick (Mehaffy) and Victoria Hong.

It is only nine months since Rowe took over as Channel 7’s primary female anchor in a move designed to get local viewers to take another look at Eyewitness News. According to a local researcher, early indications are the station has made some small ratings gains. But it is a marathon and not a sprint, and a full year or two will be a better indication of how well the change worked.

Pasceri, who took a sizable pay cut in her new job, does have one potential problem: The man who hired her for a salary of $47,000 a year, acting Erie County District Attorney Michael J. Flaherty Jr., needs to win a primary and an election for Pasceri to be assured she will keep the job.

Flaherty is facing Democratic challengers John J. Flynn Jr. and former prosecutor Mark A. Sacha in a Democratic primary next month. Flynn, who is backed by Conservative Party leaders, is up against Joe V. Treanor III, a retired Air Force colonel who will be running on the Republican line, in the Conservative Party primary.

Even if Flaherty loses, Pasceri shouldn’t have any problem finding another job to make her happy.


One of the more noticeable things in political advertisements these days is that they often fail to mention what party a candidate is running behind.

Congressional candidate John Plumb’s ads prominently mention his military service but they don’t mention he is a Democrat.

His opponent in the 23rd Congressional District, Tom Reed, doesn’t mention that he is a Republican in his political advertisements.

It isn’t a new strategy, but it is a relatively recent phenomenon.

By the way, Channel 2 reported last week that Reed has a sizable financial advantage in the race that certainly helps him buy more TV advertising time than Plumb for a seat that Democrats have targeted with financial support.


While we are on the subject of commercials, I hate the one from a car company that promotes a “Clarence Event” rather than a Clearance Event. The joke is the car salesman is named Clarence. In an area that actually has a suburb named Clarence, the ad is even more annoying.


It is time to clear up a deep mystery surrounding the Buffalo Bills that received a lot of attention recently on Twitter by fans watching preseason games.

What the heck does this year’s promotional campaign “Bills Run Deep” mean?

Nancy Gold, a Long Island native who came here about a year and a half ago as the Bills’ director of marketing, explained Tuesday that former Bill Steve Tasker, who now is the team’s preseason TV analyst, inspired the tag line that she wrote.

She added the line has double meaning, which may surprise people on Twitter who couldn’t figure out one meaning.

Gold said that in the short time she has been here, she learned that “the Bills mean more to the community than can be explained.”

She added that the message was driven home when she attended an event where Tasker talked about his experiences coming here and playing here.

“What struck me was he was sort of saying that the love of this team and this community, it runs deep,” explained Gold. “It can’t be explained, it is just something that you feel. It is something I took note of learning more and more about our fan base and our team. It was the best way for me to articulate how important our fans are to this team and how important the team is to the community.

“It also is a take on our rushing game,” said Gold, “coming from 25th and becoming first in the league last year. So it is sort of on the field and off the field.”


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