The Buffalo Bills preseason games certainly can be looked at like car accidents.
Why do they play so many?
Because TV viewers can't look away.
There may be a debate over why the National Football League needs four preseason games, but there is no debate over how big a TV draw they are in Buffalo.
The Bills’ 31-0 loss to Detroit Thursday night had a 14.9 rating on WKBW-TV, the local ABC affiliate.
A rating like that for a football flop proves the area’s love of the team “runs deep” as its new marketing slogan, "Bills Run Deep," says.
The 14.9 rating makes the game by far the highest-rated television program of the week in Buffalo. Indeed, the game rating was about double the combined average rating for programs on the local affiliates for CBS, NBC, Fox and the CW.
A repeat of “The Big Bang Theory” on WIVB-TV, the local CBS affiliate, was the second highest-rated network program Thursday in prime time. It had a 5.9 rating at 8 p.m.
The highest rated program on WGRZ-TV (NBC), WUTV (Fox) and WNLO-TV was a 2.1 for a repeat of “Bones,” the long-running Fox program carried on WUTV.