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Univera offers microsite to improve quality of care

Univera Healthcare has launched a dedicated Choosing Wisely “microsite” of resources developed by Consumer Reports to help patients and their health care providers have evidence-based conversations regarding their health care.

The microsite can be accessed at consumerhealthchoices.org/univera.

Choosing Wisely is a clinician-led initiative developed by the ABIM Foundation in partnership with Consumer Reports. Its goal: to improve the quality of care and reduce the use of unnecessary services that have little or no proven benefit.

More than 70 medical societies have contributed more than 450 recommendations of tests and treatments they say may be wasteful and should be discussed.

“Our analysis of regional health care data is guiding us to the Choosing Wisely recommendations that we know will have an immediate and positive impact on the quality of care in upstate New York,” Dr. Matthew Bartels, the insurer’s medical director for health care improvement, said in a news release. “We now have information about a number of specific recommendations readily available to view on the new microsite, and we will be adding more content to the site in the coming months.”

Among its efforts to work hand in hand with consumers for a fairer, safer and healthier world, Consumer Reports has developed a library of materials to help build meaningful discussions about the most appropriate options for managing conditions or preventing illness.

The microsite features Consumer Reports’ materials that relate to the recommendations the Univera health plan is promoting in its upstate campaign, including imaging tests for low back pain, PSA testing for prostate cancer, vitamin D testing and early elective deliveries. The campaign encourages both patients and clinicians to “Start the Conversation” about options for care, tests and procedures so that the treatment ultimately chosen is evidence-based, doesn’t duplicate other tests or procedures, is safe and is truly necessary.

“Our health plan is working closely with local physicians, employers and patients to educate them about the Choosing Wisely recommendations and the educational resources that are available through Consumer Reports,” Bartels said. “We’re also developing a number of infographics that support the Choosing Wisely recommendations on a variety of topics, including vitamin D testing, back pain, and early elective deliveries.” The infographics can be found here.

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