Who let the dogs out? Sahlen’s, finally.
For the first time, Sahlen’s has packaged its Smokehouse Footlongs for sale at the grocery store.
Until now, footlongs were sold only to restaurants and food service distributors. Some enterprising grocers, such as Dash’s and Budwey’s, bought the footlongs in bulk from restaurant suppliers and sold them in their deli departments. But this is the first time the Buffalo-based company has packaged the product for widespread distribution.
The dogs will be sold in 1.5-pound bags, containing eight footlongs per package.
Wegmans will get the first shipment next month, with other stores such as Tops Markets following soon after.
Sahlen’s said consumers have been asking for retail access to footlongs for years, and they’re glad to finally oblige. The company also hopes the novelty will give the company an end-of-season sales bump. Hot dog sales are highly seasonal, hitting their peak around Memorial Day and the Fourth of July. But the introduction of the sought-after footlongs could keep sales steady through September, the company said.
And don’t worry, Schwebl’s makes footlong buns, which are already on store shelves.