Buffalo doesn’t have Uber, but for one day at least the region will have the next best thing: Uber ice cream.
Efforts to bring Uber to Buffalo and the rest of upstate have stalled amid legislative wrangling in Albany.
The ride-hailing service has concocted a publicity stunt that’s coming to three upstate cities on Friday.
Buffalo, the Capital region and Utica are among more than 400 cities worldwide that are taking part in this year’s #UberIceCream day.
Users of the Uber mobile app can request to have free Magnum ice cream bars delivered to them between 11 a.m. and 3 p.m. on Friday. The company said in October that more than 2,000 people in Buffalo open the app each week to look for a ride, and it could not provide an updated figure on Tuesday. (The app can be downloaded at uber.com.)
At any time during the four-hour window open the app and tap the “Ice Cream” icon in the bottom right corner. Set your location and tap “REQUEST.” If a car is available, someone will drive over with up to three ice cream bars, according to Uber.
Uber also will set up at Dinosaur Bar-B-Que, 301 Franklin St., on Friday if people want ice cream after their barbecue chicken or ribs.
The drivers are people who previously have contacted Uber to express interest in driving for the service. They can’t take users for rides on Friday, however, but only will deliver ice cream bars.
Friday’s drivers have been subjected to the same background checks employed by Uber in cities where the service operates.
Visit ubr.to/icecream2016 to get, as a pun-loving Uber press release put it, “the full scoop.”