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Crowley Webb launches healthcare division

Crowley Webb has launched a healthcare division to cater to clients in the healthcare industry, the advertising agency announced recently.

The new division, Crowley Webb Health, will be headed by Tricia Barrett, senior vice president and managing director. She currently oversees Praxis, the company’s pharmaceutical patient recruitment division, which helps find patients for clinical trials.

The company located on Main Street in downtown Buffalo has long served healthcare clients including Merck, Neurocrine Biosciences and Bristol-Myers Squibb. As its portfolio of health systems, biotech, pharmaceutical and medical device companies grew, Crowley Webb decided to create a separate sector devoted solely to that specialty. It will serve clients across the country and in Canada.

Crowley Webb was founded in 1986. It has more than 75 employees.