WKBW-TV reporter Desiree Wiley is headed to a Boston cable news channel owned by NBC Universal.
Channel 7 General Manager Mike Nurse told his staff this week about Wiley’s destination, which has been the subject of speculation for months.
Wiley, who is leaving Channel 7 at the end of her contract on July 28, is making a move from a broadcast station in a market just outside of the Top 50 in Buffalo to a cable channel inside the Top 10 in Boston.
Seth Mayeri, Wiley’s New York-based agent, said she will be a reporter and anchor at NECN, which stands for New England Cable News.
It is unclear if she will just work in cable or also have an opportunity to be involved in a new station that NBC has announced it plans to launch in Boston in 2017.
A 2012 graduate of SUNY Buffalo State, Wiley joined Channel 7 almost three years ago as a multimedia journalist and has had numerous roles at the station since then. She recently worked on the morning newscast, but she began working a day shift this week.
Her hiring only a year out of college has become a trend in local TV, after decades of requiring reporters to get seasoning in smaller markets out of town.
A frequent beauty contest winner since an early age, Wiley was named first runner-up in the Miss New York competition in 2014 and 2015.
Channel 7’s announcement of her hiring three years ago noted that she was a beauty contest winner, but it wasn’t emphasized.
But this being TV, looks do count for something. It may even help young reporters and anchors get to a bigger market faster than some might have expected.
The rating in Buffalo for the Cleveland Cavaliers’ historic 93-89 championship victory in Game Seven of the NBA Finals over the Golden State Warriors Sunday night was as fabulous as the finish.
The game had a 12.6 rating on Channel 7, meaning 73,754 homes in our area were tuned in to LeBron James’ shot-making and shot-blocking MVP performance as the Cavs became the first team in NBA history to come back from a 3-1 game deficit.
That’s the highest-rated NBA game locally in recent memory.
The final 15 minutes had an 18.7 rating.
Nationally, the game averaged an 18.9 rating in the 56 overnight markets, the highest-rating in a decade.