What’s on tap?
Community Beer Works eschewed a canned approach to marketing its locally brewed product.
The self-described purveyors of Buffalo’s finest fermented barley byproduct this week advertised a beer buyback on their website. From noon to 8 p.m. Saturday, the company is inviting locals to turn in the unopened cans and bottles of mass produced beers stocked in their fridges for a $1 discount on a glass of locally brewed tap beer at the company’s Lafayette Avenue location. It’s a pitch that won’t likely fall flat with connoiseurs of craft beers, but could be a more heady proposition for those long accustomed to canned and bottled brands that the large multinational corporations produce. The beer buyback promotion is an added inducement.
“I’m hoping to bring people over to craft and independent breweries from giant, international conglomerate corporations,” said Ethan Fox, president and co-founder of Community Beer Works.
“I don’t want beer to become snobby,” Fox added. “I don’t like the perception that craft beer is only for hipsters.”
For those worried about what will happen to their surrendered cans and bottles of “rhymes with spud,” company officials on the website assure it will be disposed of in a safe, controlled manner.
We can only assume that means there won’t be a glut of drunken fish in Lake Erie.
No offense, Elma
The Tonawanda Town Board this week was questioned by a resident about $1,082.40 in claims that were paid out in January, along with claim expenses totaling $39,579.81.
“Do you know how big our town is?” Supervisor Joe Emminger responded. “We’re a big town. This isn’t, you know, Elma.
“No offense, Elma,” Emminger added, as a quick aside.
Of course, it would be hard to confuse Tonawanda with Elma.
There are the obvious differences, such as in population. Tonawanda had a population of 73,281, while Elma had 11,720, in a 2014 estimate by the U.S. Census Bureau.
Then there are other differences.
Tonawanda famously prides itself on being a “full-service” town. Residents can put almost anything out to the curb on garbage day and it will get picked up. Elma, meanwhile, famously has no garbage pick-up at all. Residents there have to bring their garbage to “the dump,” as it is known.
Lights, action ...
The steps outside Buffalo City Hall became a pre-movie set Friday afternoon, with Hollywood actors Chadwick Boseman and Josh Gad starting work on the Thurgood Marshall movie being filmed in Buffalo.
While the actual shoot is scheduled to start Monday, still photos of the actors in full costume were taken by the movie crew.
Boseman plays Marshall, the attorney and Supreme Court justice, in the film, while Gad plays fellow attorney Sam Friedman.
The two were seen Friday talking with the movie’s director, Reginald Hudlin.
The actors and crew weren’t talking with the media Friday, or posing for pictures, hoping to keep things under wraps until a press conference either this weekend or Monday to officially announce filming details.
However, word leaked out that the cast and crew needed to get still photos Friday for a scene to be shot later.
The movie depicts the life of Marshall, America’s first African-American Supreme Court justice.
Much of the filming will be done in downtown buildings, including the Statler Hotel and the former Dillon federal courthouse.
Filming is expected to continue through at least the beginning of July.
Off Main Street is written by Harold McNeil, with contributions by Joseph Popiolkowski and Susan Schulman. email: email@example.com