While Buffalo's craft-beer converts increase rapidly in number and major media outlets recognize the role of breweries in the city's "rebirth," the craze hasn't trickled down to everyone. To give beer drinkers a little incentive to put down the Michelob Ultra, West Side nanobrewery Community Beer Works presents a clever opportunity this weekend.
From noon to 8 p.m. May 21, the brewery will host a "Beer Buy-Back," where anyone can bring cans or bottles of an Anheuser-Busch beer to 15 Lafayette Ave. in return for a $1 discount on a CBW pint per bottle exchanged, with a maximum discount of $2.
What will CBW do with all the beer that's traded in? COO Chris Smith confirmed plans for a domestic beer explosion at the brewery's Fourth of July party, with help from a pyrotechnics company and a drone to film the blast. Presently, the idea is to position the cans and bottles on top of non-demolition-grade explosives while professional safely conduct the blast.
"We thought nothing would be more American than blowing something up," Smith said in a direct message conversation Twitter. "Especially if it's product from a foreign-owned company [Belgium] that waves the American flag, constantly.
"So, here we are. It's a silly idea born in a brewery office and then, as we do, we take it up a notch."
Further details are expected for the Fourth of July party soon.
[Read more about Buffalo's brewery boom in our National Beer Day report]
Email Ben Tsujimoto, who doesn't mind loud noises, at email@example.com