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Bed making company moving offices to Larkinville

A Midwestern sleep-products company with facilities in Eden and Silver Creek is opening a new administrative office in downtown Buffalo, bringing about 40 employees to Larkinville.

Reverie signed a lease for 10,000 square feet of space on the first floor of the Larkin Center of Commerce, where it will relocate office and wholesale sales staff from Eden by July 1. The new space will include a “power-nap” room and a small retail showroom, primarily for sales training.

Reverie will keep its production and distribution team in Eden, along with its quality and safety team, its parts department, its purchasing department, and part of its information technology group. It has its customer service, warranty and repair call center in Silver Creek, in Chautauqua County. It also plans to continue hiring in sales, technology, operations, logistics, human resources and finance “to keep up with our current growth trajectory,” said chief administrative officer Tom Berman.

“There is a lot of investment happening in the area,” Berman said. “Buffalo attracts a higher level of talent so it made sense for the company to expand to that area.”

Founded in 2003, Reverie makes specialized beds, with adjustable power bases to elevate the bed and latex mattresses containing color-coded foam springs of different firmness levels, which can be configured by the customer to match a person’s preferences. The company moved its headquarters from Cambridge, Mass., to Michigan in 2012, bringing part of its executive leadership team, as well as its research and development, sales, customer care, technology, human resources and business development staffs.