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General Mills celebrates 75 years of making Cheerios in Buffalo

Local tourism officials on Thursday are marking the 75th anniversary of Cheerios production at the General Mills plant in Buffalo.

Visit Buffalo Niagara representatives are giving away free mini-boxes of Cheerios at the Visit Buffalo Niagara Visitor Center, Clinton and Washington streets, as part of National Travel and Tourism Week. “My City Smells Like Cheerios” T-shirts also will be on sale.

Production of CheeriOats started in October 1941 at the plant on the Buffalo River on South Michigan Avenue. Flour production at the facility began in 1904, and the plant makes several types of cereal and Gold Medal flour.

The smell of Cheerios and other products of the plant often spreads across areas surrounding the General Mills facility.

Related: Photo gallery of General Mills

General Mills in Buffalo: The smell of jobs and history