Share this article

print logo

Williamsville plans marketing push for retail

Williamsville officials want to bring more stores and shops to the village.

To do that, village officials are working with a local marketing company to develop a $30,000 branding and marketing plan that targets retailers and retail developers to promote Williamsville as a potential site for new stores.

“It’s aimed at developers. It’s aimed at local and national businesses and their local and national representatives,” said Brian Kulpa, the Williamsville mayor.

With a retail vacancy rate that Kulpa estimated at between 15 percent and 20 percent, Kulpa said a healthy retail core can be a strong component of the village’s economic base.

“The retail end of the village has been creeping up,” since vacancy rates peaked at an estimated 35 percent following the recession, Kulpa said. “But the retail end hasn’t blossomed like the home ownership end has.”

The village has budgeted $15,000 for the campaign, and the Amherst Industrial Development Agency agreed on Friday to provide the other $15,000 in funding needed for the initiative, to be carried out by Momentum Public Affairs, to proceed.

“We feel that our ducks are in a row, in terms of our infrastructure, improvements and our zoning,” Kulpa said. “Now, it’s time to start promoting it.”