David Andrew Burd, aka Lil Dicky, gladly embraces the role of being the everyman’s rapper. The comedy-rap upstart first made waves with his viral music video for his track “Ex-Boyfriend” which got more than a million views in 24 hours. Even so, in 2013, Burd found himself essentially bankrupt. But thanks to the generosity of fans, Burd pushed his way out of debt and into the big time with the same management as hip-hop superstars like Tyga.
Lil Dicky’s image is based on tearing down the self-centered, Kanye-istic image that modern rap has embraced since West’s release of “My Beautiful Dark Twisted Fantasy” and the rise of Drake. On the title track of his full-length debut “Professional Rapper,” Burd pitches himself to Snoop Dogg as targeting a demographic and personality type that generally avoids rap, which for the most part seems to have worked. His tracks are witty, sincere and very much based on stream of consciousness. His music videos (with views in the tens of millions) feature cameos from Tom Petty, Mark Cuban and 50 Cent, and he’s worked with Top 50 artists like Snoop Dogg, Fetty Wap and Brendon Urie of Panic! At the Disco.
With “Professional Rapper” having garnered extreme Internet attention, Burd is looking to establish his name even further as he hits the Town Ballroom for a sold-out show Saturday.