Delaware North, the Buffalo-based hospitality and tourism giant, has acquired Ruby Seven Studios, a maker of games that people play on their smartphones and through their Facebook accounts with titles such as “Big Spin Bingo,” “Fire and Ice Slots” and “TropWorld Casino.”
The purchase price was not disclosed.
Delaware North said the acquisition, announced Thursday, gives it access to a pool of customers who are interested in playing casino-related games but wouldn’t necessarily visit one of Delaware North’s gaming properties, such as Hamburg Gaming at the Fairgrounds and Finger Lakes Gaming & Racetrack.
“For Delaware North, it complements all of our different subsidiaries, and it’s another touch point for our guests,” E. Brian Hansberry, president of Delaware North’s gaming business, said in an interview.
Hansberry said the company soon will use games developed by and licensed by Ruby Seven Studios to launch its own mobile social gaming platform, allowing Delaware North to better engage with its customers and to promote its casino and “racino” holdings.
Delaware North said that it will market the platform of games to its database of millions of customers who annually visit the company’s owned properties, including TD Garden in Boston, the gaming venues, hotels and restaurants.
Also, Delaware North said that it will now offer social casino games to other gaming and media companies, including current Ruby Seven clients Tropicana Entertainment, Britain-based Coral Interactive and the Pechanga Resort & Casino.
The $3.4 billion social casino industry is predicted to grow to $4.4 billion by 2017, according to Delaware North, citing Eilers & Krejcik Gaming Research.
Delaware North’s acquisition of Ruby Seven Studios comes six months after the companies formed a strategic partnership.
Ruby Seven Studios was formed in 2012 by Michael Carpenter, its CEO, and Jugul Thachery, its chief operating officer. The company has more than 100 workers in Reno, Nev., and Kochi, India.