A Coffee Culture executive said Monday he isn’t sure why the three franchised cafes that closed suddenly last week didn’t succeed.
“Maybe that’s the toughest part is that we couldn’t put our finger on it,” said Perry Ouzounis, vice president of operations. “Needless to say, we invested a great deal into making these locations viable and engaging the community but, unfortunately, it didn’t work out.”
Aside from two locations it said are successful – in Ellicottville and in Bertrand Chaffee Hospital in Springville – the Mississaugua-based chain will cut its losses and focus on expanding elsewhere.
“We had to look at this business and ask, ‘Are we best served to be here at this point?’ and we weren’t,” Ouzounis said.
Last week, Coffee Culture closed locations in Batavia, the Town of Tonawanda and at the Walden Galleria. A location on Elmwood Avenue closed last year. Locations in Williamsville and Fountain Plaza have also closed.
“No doubt about it, closing stores is difficult,” he said. “But in this particular market it was essential, on a larger scale, to keep us strong.”
Coffee Culture has locations across Canada as well as in Pennsylvania and Florida.
Customers with gift cards can use them at the other locations, or contact the company, 1-905-814-8030.