On Dec. 24, at 12:01 a.m., the greatest catalog of music in rock history - The Beatles - will finally make the leap into the digital world.
It’s been a long time coming – lawyers, dontcha know – but this Christmas Eve will be a particularly sweet one for Bealtemaniacs who have access to Apple Music, Tidal, Spotify, Amazon Prime Music, Napster/Rhapsody, Microsoft Groove, Google Play or Deezer.
To borrow a phrase from John Lennon, “Happy Crimble,” from them to you.
Is this a good thing? Well, royalty rates for artists still aren’t close to equitable in the digital streaming world, but in this case, we need to make an exception, for everyone who needed to make money from this music already has, tenfold, and the possibility that new generations will now be able to discover the music of the Beatles without having to put their phone down – well, this could well make the world a better place. Imagine little Johnny or Debbie, raised on a diet of “here today, gone later today” computer-generated, fully automated pop music hearing “Revolver,” “Rubber Soul” or “The White Album” blasting through their earbuds. Perhaps a worldwide epiphany will take place. Or maybe not. You may say I’m a dreamer...
You can track the great digital unveiling on thebeatles.com., and watch the launch teaser video here: https://TheBeatlesStreaming.lnk.to/TeaserVideo.