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New Era opens First Niagara Center store

New Era Cap Co. cut the ribbon on a new retail outlet in First Niagara Center over the weekend.

The store stocks Bills, Sabres, Bandits and One Buffalo New Era caps as well as the company’s 5th and Ocean clothing line. New Era products are also available in the arena’s Sabres Store.

The store is located at the top of the escalators on the arena’s 100 level. It will be open during Buffalo Sabres hockey games and Buffalo Bandits lacrosse games. New Era’s only other local retail store is located in the company’s headquarters, 160 Delaware Ave.

For every cap purchased at the store through Dec. 31, New Era will donate a knit cap to a patient at Roswell Park Cancer Institute. The donated hats were made specifically for this initiative and are not available in stores.

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