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City Mattress opening a new store and possibly a factory

City Mattress plans to unveil its fifth Buffalo-area store and may pursue a new manufacturing facility locally, as the bedding retailer benefits from a big uptick in business.

CM Management, the Bonita Springs, Fla.-based parent of City Mattress, has seen 15 percent growth in sales in just the Buffalo region compared to last year, and even stronger growth in other regions, said Eric Anderson, director of advertising, marketing and public relations.

“We are having a tremendous year, and as Buffalo grows, we’re there to support that growth,” he said. “Business is good everywhere.”

So good, in fact, that the retailer may need a second warehouse and production operation, particularly for its Pranasleep line of mattresses, which was created by CEO Stephen Schiller in 2004.

Anderson described it as a “luxury latex line of bedding that is far superior to anything out there on the marketplace.” And he said the product has been a big seller for the company, which has expanded distribution to include other retailers across the country.

However, demand is starting to outstrip capability at the company’s current manufacturing plant in Bonita Springs. So officials are “investigating places where we might build” a second facility, including in its original home base of Western New York, Anderson said.

As of now, those plans are “still in the discussion phase,” he said. While the company is “always looking at new opportunities within the market,” Anderson said a new factory would be expensive. “We have to make sure we have the demand to support it.”

Meanwhile, Anderson said City Mattress will be opening its newest location at 4970 Transit Road in Lancaster, just north of Losson Road near a Wegmans Food Market store and a Walmart Supercenter. The 10,000-square-foot store, which will have four or five employees, will be “very similar to all of our existing stores,” with the same products and benefits, he said.

The new store joins the retailer’s existing Western New York locations that include two in Amherst, one each in Hamburg and Cheektowaga, as well as four in suburban Rochester. “It puts us into a location that offers customers on that side of town a more convenient place to shop, and helps us, as Buffalo continues to see some wonderful growth, continue to grow with it,” Anderson said.

“This is a place where City Mattress started 52 years ago, so we’re committed to Buffalo. We want to be there,” Anderson said.

The expansion and potential new plant comes a year after City Mattress marked its 50th anniversary since Jay Schiller founded the company in Buffalo in 1964. The retailer grew locally and into Rochester, and then expanded in the early 1990s to Florida, where it is now located on both the east and west coasts of the state. Management of the family-owned business passed to the second generation – CEO Stephen and President Marc Schiller, who is the face of the company in its television ads – and the corporate office moved to Bonita Springs in 2007. It now employs 250 workers overall.

email: jepstein@buffnews.com