Hooters, the originator of the so-called “breastaurant” genre of eateries, is looking to return to Western New York.
The fast-casual chain is looking for local franchisees as it moves to accelerate its growth and tap select markets.
It’s part of a major brand revamp for the Atlanta-based company. It is in the process of remodeling all of its restaurants, it has ramped up franchise development and embarked on a major global expansion. It opened restaurants in Japan, Australia, Mexico, Costa Rica, Thailand, Brazil and South America this year. It has plans to open another eight corporate stores next year and claims to have 100 franchised commitments in the works.
Hooters had an Amherst location at 4350 Maple Road that closed in 2006.
“The former Hooters locations in Buffalo were franchise-owned and were located in inopportune areas,” said Mark Whittle, senior vice president of global development at the company. “Hooters is confident that with the right location, operator and the brand’s latest restaurant prototype, Hooters can thrive in Buffalo.”
The restaurant’s latest concept features a more contemporary interior and exterior with advanced audio-visual packages and an updated menu.
Currently, the closest Hooters location is on Ferry Street in Niagara Falls, Ontario. The chain is known for its scantily clad waitresses who serve food wearing bright orange short-shorts and tight, white shirts.
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