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Vidler’s is finalist for free 30-second ad during Super Bowl telecast

Donald Trump’s first apprentice was getting out the vote in East Aurora on Monday. But instead of stumping for his former boss’ presidential bid, he was touting Vidler’s 5 & 10.

Reality TV star Bill Rancic met with the staff at Vidler’s to drum up attention for QuickBooks’ annual Small Business, Big Game contest. The novelty and gift shop is one of 10 finalists that could win an expenses-paid, 30-second commercial aired nationally during the Super Bowl.

“With Vidler’s, I gotta tell you, I’m very impressed,” Rancic said.

As he was purchasing a harmonica for his 3-year-old son, he said, the woman cashing him out asked if he had heard about their competition.

“I said, ‘As a matter of fact, I have.’ And she said, ‘Well, I want you to vote every single day.’ I though that was pretty cool,” he said.

Vidler’s beat out more than 15,000 other entrants to claim its spot in the top 10. The winner will be chosen by popular vote, from entries cast at Fans can vote once per day through Nov. 3. The winner will be announced in January.

Ads during this year’s big game are expected to fetch $4.5 million. Last year’s winner Goldiblocks, which makes educational toys for girls, has grown its business more than five times since its Super Bowl appearance.

“It seems the whole town is really rallying behind Vidler’s, which is great to see,” Rancic said. “A high tide raises all boats. If Vidler’s wins, it’s going to shine a spotlight on this Main Street.”

Rancic is known for being the first winner of NBC’s reality TV competition, “The Apprentice,” hosted by Donald Trump; and for being married to E! red carpet host Giuliana Rancic.